As a typical European trade association EESPA conducts the following activities:
- Leadership: providing a robust governance framework and a strong team to gather and represent views and do the follow-up.
- EU Public Affairs: keeping abreast of the regulatory framework, making timely decisions on common positions, creating consensus, building coalitions, adapting to new conditions and always behaving ethically and transparently.
- Communications: creating a communications infrastructure, mastering digital communications, delivering rapid response media capabilities, stakeholder engagement, timely internal communications, well-managed events, and visually appealing materials.
- Addding value: Developing influence, information and intelligence, industry promotion, standards and best practices .